Internet Marketing Advice: Don’t Be Fooled by Hypnotic Copywriting!

When it comes to Internet Marketing advice, it’s easy to yield to the impulse of the moment and buy some product that does something you can already do with another tool you already have, or that you don’t need to do in the first place.

The problem for new Internet marketers (and sometimes even for old ones!) is that many of the so-called Internet marketing gurus are, or employ, brilliant copywriters. They can hypnotize you with their words. They weave stories around the marvelous new tool they’ve “discovered”, or the miracle software that can take all the work out of something you need to do for your business and leave you a millionaire with the touch of a button.

But think about this. When Canon advertises a new feature on one of their cameras, we know it’s still a camera they’re selling. So if we already have a camera, either Canon or some other brand, we’re not sucked into thinking that if we don’t immediately rush out and buy the new model we’ll never be able to take another photograph again! We don’t run to the store and buy the camera, only to come home and find we already have a camera and didn’t realize it, do we?

But that’s exactly what we can so easily do in Internet marketing if we’re not careful. As I write this, one of the top names in our industry has released a new video describing “the most important skill” in Internet marketing. His enthusiastic video delivery makes it sound sexy and catchy and new. But it’s not new. It’s a valid technique, but it’s been around for years. Many Internet marketers are already doing it. The video is persuasive, but I’m not getting caught this time!

My answer? I follow only a small number of my best gurus, the ones I talk about on this site. If someone I’ve never heard of sends me an email telling me I need to drop everything and buy their new system, I just remind myself that if my select gurus are not talking about it, it’s probably not worth talking about. And if it’s really important, I’ll be hearing about it from Jim Edwards very soon! I belong to Jim’s excellent membership site, The Net Reporter, so I’ll be getting click by click instructions on how to follow the system or method if it’s any good. And I don’t need to pay this unknown genius to tell me.

Click here to learn how you can always be up to date on what matters in Internet Marketing!

So next time you’re tempted to buy some piece of software, or expensive system, ask yourself what is the actual function it fulfills. Do you already have another way of doing this? Is it even necessary?

Don’t buy something you already have. Choose a few of your own best gurus, and take your Internet marketing advice only from them.

By the way, I may be adding a new guru to this site soon! I’ve joined his membership site and I just want to be sure he’s the real deal before I recommend him to you. Watch your mailbox!